Faculty Handbook: Business Affairs Regulations
Use of the Official University Logo and Other Trademarks
Information on applications of the official University of Arkansas graphic identity is covered by Fayetteville Policies and Procedures 208.0 http://vcfa.uark.edu/policies/fayetteville/urel/2080.php, which states the following:
A graphic identity, or logo, allows the university community to achieve clarity and effectiveness in communications and develop a greater awareness of the university as a whole. It distinguishes publications, official Web sites, advertising materials, correspondence and other communications from other institutions and universities.
It is vital that the university strictly protect the application of its brand identity internally and externally. To this end, the office of university relations maintains a graphic identity manual as a general guideline for use of the official logo and wordmark of the University of Arkansas. All applications of the university's graphic identity must meet the guidelines of this manual. Interpretation of questions about the manual or applications not covered by the manual are at the discretion of the office of university relations.
The graphic identity manual is available at http://logo.uark.edu online.
The trademark licensing program at the University of Arkansas regulates, promotes, and protects the use of the university's name and identifying trademarks when used on products, promotions, advertising and other forms of internal and external communications. These marks include the official university logo (the tower and shield) and spirit logo (the running Razorback) and other identifying marks or logos, and identifying names like “Razorbacks,” Hogs,” and “University of Arkansas.”
Approval of marks and logos for merchandise or retail sale must be obtained from the office of trademark licensing. Products purchased by the university for resale, such as athletic concessions, bookstore, or departmental fundraising merchandise must be purchased from licensed sources with royalties paid.
More information is available at http://styleguides.uark.edu/ or at 479-575-4412.
Any individual or office producing printed materials bearing the official University of Arkansas logo must obtain permission to print from the office of university relations, in accordance with Fayetteville Policies and Procedures 213.2 http://vcfa.uark.edu/policies/fayetteville/urel/2132.php. Direct all questions to university relations, Davis Hall, 1030 W. Maple Street, 479-575-5555 or firstname.lastname@example.org.